Brand identity
Sigma Precisions
Precision with accountability. Owner-led precision engineering — design, prototype, qualify, and manufacture for power, aerospace, and oil & gas.
Brand essence
Precision-engineered systems and components
Owner-led precision engineering — design, prototype, qualify, and manufacture for power, aerospace, and oil & gas.
Precision with accountability.
Logo system
The mark combines a precision plate, calibrated crosshair, and Sigma path — engineering accuracy under ownership.
- Clear space equal to the height of the inner crosshair ring around the mark.
- Mark minimum 24px digital / 8mm print.
- Do not stretch, rotate, or recolor outside the approved palette.
- Do not place brass-on-brass or low-contrast fog on snow.
- Do not add drop shadows, glows, or outlines to the mark.
Color
Navy steel for authority. Brass for precision and craft. Cool neutrals for clarity.
Primary
Ink Navy
#0B1420
Primary background, authority
Slate Deep
#121C2A
Surfaces, footer, panels
Steel
#1A2636
Logo plate, elevated blocks
Graphite
#2C3A4D
Borders, structural lines
Accent
Brass
#B8924A
Primary accent, CTAs, highlights
Brass Soft
#D4B06A
Hover, soft emphasis
Brass Deep
#8F6E35
Pressed / darker accent
Signal Teal
#3D8F9C
Secondary accent, cool contrast
Signal Soft
#5AABB6
Link hover, cool highlight
Neutral
Snow
#F2F4F7
Primary text on dark
Fog
#C8D0DA
Secondary text, wordmark
Mist
#8A97A8
Body copy, captions
Typography
Display
Syne
Brand wordmark, page titles, section headings
Weights 500–700
SIGMA PRECISIONS
Body
Manrope
UI, body copy, forms, navigation
Weights 400–700
Design, prototype, qualify, and manufacture precision-engineered systems and components.
Voice
- Direct
- Technical
- Accountable
- Calm confidence
Do
- Speak as the company owner-led partner, not a middleman.
- Use plain engineering language: design, prototype, qualify, manufacture.
- Prefer specifics about process and sectors over slogans.
Don’t
- Invent certifications, clients, or OEM partnerships.
- Use startup hype, emojis, or vague “innovation” filler.
- Claim to be another company’s employee or subsidiary.
In application
Request a quote
CTA + lockup on Ink Navy
Request a quote
On photography